I have been drinking Gevalia for nearly 5 years now and find the coffee best suits my palate. The traditional roast has a better flavor that the Breakfast blend.
However, something has changed in the Gevalia coffee over the last 2 years or so. Not able to put my finger on it but it is not the same as it was when I first stared drinking it. I have tried a few other blends and liked them.
I have enjoyed Gevalia coffee for many years. It's been fun to try different flavors at times, but I always keep a good supply of Traditional Roast (regular for day and decaf for evening). Gevalia coffee does not upset my stomach as others have. It keeps the good taste of coffee without being bitter and leathery tasting. I hope your new marketing to stores remains faithful to your reputation.
In our house Traditional Roast is the go to coffee. Even when I select different Gevalia coffees to try out, my family insists that Traditional Roast be part of the order. When my sons would come home from college they made sure to pack my Traditional Roast supply for the term ahead! Nothing like opening a cupboard to find an empty space where the Gevalia had been!
This regular roast coffee is fantastic! Excellent aroma and even greater taste.I would definitely recommend this product to any coffee lover. For those who like a stronger flavor I would suggest french roast.
I'm always proud to serve Gevalia to my family and friends. I always get compliments on my delicious coffee. I always respond "It's not me, it's Gevalia". One friend who claims that coffee runs in his vins said, "Hey, this is really good coffee." Thanks for making me look good.
We discovered Gevalia coffee more than 15 years ago when we didn't drink coffee and purchased it for dinner / house guests. Shortly thereafter when we began drinking it ourselves we realized how different it was from other coffees. Other coffees taste more bitter and don't have the smooth finish of Gevalia. Their Traditional Roast (which is our mainstay) is smooth and flavorful. The packaging is always pressure sealed and fresh. Everyone who has coffee at our house just loves the flavor and comments on the coffee. We will never switch to another coffee. Ever.