I think Jacobs coffee gets so many bad reviews because the wrong people are drinking it (wrong=someone who enjoys a dark roast). Jacobs coffee is the best coffee for those who enjoy a Light and Mild Roast. This coffee is low acid and good for those who have acid intolerance issues. It has a nutty and creamy taste. It isn't bitter. If you like a dark roast and bold coffee, this isn't for you. If you like a nutty and creamy taste and don't like the burn acidic coffee's leave you with, this coffee IS for you! I run it through my Tassimo twice to get a bigger morning cup.